Flaws Portrayed Within the Helmer Marriage in Henrik...

Marriage is a union between two people who communicate and love each other. A love so pure and unconditional that only in death can they part. In a Doll’s House by Henrik Ibsen, Nora and Torvald appear to portray the perfect marriage. However, throughout the play flaws within the Helmer marriage are exposed: a lack of communication, love and selflessness. A relationship based on lies and play-acting; A marriage condemned by the weight of public opinion. Nora and Torvald lack one of the key elements needed to make a marriage work. Good communication allows you to better understand your partners needs and to unite as a team to solve problems or comply. When Torvald got sick and the only thing to save his life was to move to the south;†¦show more content†¦I say that we have never sat down earnest together to try and get to the bottom of anything.†(66) Communication is important in a relationship because it gives you a good understanding of who your partner is, the refore Nora and Torvald do not know each other at all. The Helmer marriage is very deceptive. They appear to be happy, but it’s all an illusion. Marriage is like a flower; It needs sunlight, water and soil to grow. For a marriage to work, there must be love. Torvald does not respect Nora as a man would if he considered his partner as equal. He talks down to her, considering her inferior by using terms of endearment. This is exemplified by the names he calls her such as, ‘my little skylark’, ‘ my little squirrel’, ‘my little singing bird’ and ‘sweet-tooth’. Nora does not know any better from early childhood. She has been pampered for the greater part of her life through first, her father and then her husband. This mentality makes their relationship much like that of a father and a child. â€Å"Your squirrel would run about and do all her tricks if you would be nice and do what she asks.† Torvald asks her to speak plai nly. â€Å"Your skylark would chirp, chirp about in every room, with her song rising and falling----†. Torvald answers, â€Å"Well, my skylark does that anyhow.†(34) The communication between the Helmer’s displays no signs of a love between a man and a woman, but rather that of a doll’s house. Nora is a doll living in a doll’s house controlledShow MoreRelatedA Doll’s House and Top Girls2459 Words   |  10 Pagesof A Doll’s House and Top Girls Henrik Ibsen’s A Doll’s House and Caryl Churchill’s Top Girls both are a pillar of critical writing about the society they were originally produced in and have a central theme of the oppression of women, which makes them great sources of feminist reviews. Although Ibsen â€Å"abandoned the concept that the play was about gender roles† (Urban, 1997), the central question is beyond the original context within which the plays were produced and received. A Doll’s House canRead More Symbolism in A Dolls House. by Henrik Ibsen Essays1637 Words   |  7 Pages Henrik Ibsen’s â€Å"A Doll’s House† a nineteenth century play successfully uses symbolism to express many characteristics of Helmer’s life, together with the way that the main character Nora feels towards her marriage at the end of the play. Ibsen’s use of symbolism to convey about the social setting, including the harsh male-controlled Danish society, seen m ostly in Torvald in the play and the role of women, signified mostly in Nora. These symbols act as foretelling before the tragic events

The New Testament - 2024 Words

For Bultmann the New Testament writings are filled with the remnants of a mythological view of the world based primarily on Jewish Apocalyptic ideas and Gnosticism. This causes the church to unreasonably demand that its converts accept this mythology, despite the fact that the advances in science have made it impossible for this viewpoint to be held any longer. Bultmann allows that the myths of the New Testament, while factually untrue, may communicate certain truths of real value. The question then for Bultmann is, is there a truth to the gospel beyond the false mythology it assumes (3)? Bultmann maintains that for the church to take the stance that a person must believe the mythology the New Testament message is couched in would be for them to change faith into works. Here he seems to make a simple error. Faith is not some amorphous feeling one has, it must have substance. You must have faith in something or else what you have is not faith. As such, to maintain one must have faith in what Bultmann considers to be mythology is not to make faith works, it is to advocate for faith in a specific thing. A more realistic concern of Bultmann s is that such acceptance would entail a divided existence for the person so inclined, who would be unable to live in the modern world under such a primitive world view. The advances in science and technology are such that they have made nonsense of the majority of the truths contained in the creeds of the church. Our knowledge of the worldShow MoreRelatedThe Testament Of The New Testament1740 Words   |  7 Pages The New Testament is known as the second major part of the Christian biblical cannon. The New Testament, unlike the Old Testament is responsible for spreading Christianity Theology to the world. The book was written by the disciples of Jesus. When one hear of the book, one’s mind think about the apostle Paul, since he is the one responsible for a large portion of the book and is one of the most studied out of the apostles. Paul has written: First Thessalonians, Galatians, Philemon, Romans and manyRead MoreThe Old Testament And New Testament1373 Words   |  6 PagesThe names â€Å"Old Testament† and â€Å"New Testament† are inherently theological in nature. Because there is a difference distinctly built into giving them different notations, it implies that there are differences between each the Old Testament and the New Testament, whether it is subtle in nature or obvious in nature. To Christians, the difference means that the Old Testament contains dealings between God and the world and even some of the rules made are made irrelevant by the interactions of Christ JesusRead MoreThe New Testament925 Words   |  4 Pages5215218 In the center of the New Testament a centric theme is present -- Jesus is the Messiah and He has helped bring salvation to Jews and Gentiles alike. In order to understand this theme throughout the New Testament it has to be through the scope of the culture that Jesus was brought in and in of each section of the New Testament. Jesus came a time when the Jewish culture was prospering, but also under pressure from the Roman Empire. The Gospel’s tell of the story of Jesus and how he proved toRead MoreThe New Testament1079 Words   |  5 Pagesthe New Testament, I looked at the New Testament. There I found an account, not in the least of a person with his hair parted in the middle or his hands clasped in appeal, but of an extraordinary being with lips of thunder and acts of lurid decision, flinging down tables, casting out devils, passing with the wild secrecy of the wind from mountain isolation to a sort of dreadful demagogy; a being who often acted like an angry god — and always like a god.† (271) Chesterton’s depiction of the New TestamentRead MoreThe Old Testament And New Testament1704 Words   |  7 Pagesto discover them.† So, I would like to propose that Christians should read the Old Testament to discover the story and character of God that is concealed within the pages of the Old Testament stories. By taking a little time to understand the context of the stories in the Old Testament readers can see the faithfulness, loving nature, and kindness of God. Most times people are dissuaded from reading the Old Testament books because they assume God is mean and harsh within those pages, but that simplyRead MoreThe New Testament791 Words   |  4 PagesThe New Testament The second part of the Christian Bible is the sacred books of the New Testament. It is the recordings of Jesus and his earliest followers’ lives and teachings. The New Testament only covers several decades unlike the Old Testament, which covers thousands of years. The earliest manuscript we have containing all the books of the New Testament comes from 300 A.D however it included books that are not in the Bible today (Schenck, 2010, p. 27). â€Å"The Council of Carthage in A.D. 397Read MoreThe New Testament1521 Words   |  7 PagesProving the New Testament Are the copies in existence today an accurate representation of the original copies of the New Testament? There are many facts and studies that prove this claim to be true contrary to popular belief by non-Christians and other religions alike. There are at least three reasons that it can be know with certainty that the New Testament in existence today is an accurate representation of the originals. Including the amount of copies, age, and determining that the variants withinRead MoreThe Bible : The Testament And The New Testament1425 Words   |  6 Pages The Bible is a collection of stories and teachings made up of two parts, the Old Testament and the New Testament, as well as the Pentateuch or the first five books of the Bible. The Pentateuch and Old Testament follow the days of creation, the stories of Moses, and all that happened before Jesus was born. The New Testament follows the life, teachings, and death of Jesus. Before the Bible was written around 3000 years ago, it was to ld through narratives, poetry, and songs. Much like fairytales, whichRead MoreThe Old Testament And New Testament1373 Words   |  6 Pagesof studies in the New Testament. The New Testament catches many attentions because it describes Jesus’ life and birth of the church. As people focus more on the New Testament, the Old Testament is viewed as an unnecessary book to read. Christians have debated whether the Old Testament is needed to be read. Many Christians have claimed that the Old Testament is unnecessary to the biblical study with the New Testament containing all the study materials needed. Even so, Old Testament is vital literatureRead MoreThe New Testament1784 Words   |  8 Pages There were eight named writers of the New Testament: Saints Matthew, Mark, Luke, John, Paul, Peter, James, and Jude. The New Testament was formalized within the early Christian community, the Church. The Church Fathers were important to the early Church, for they were the ones who had an important role in the process of the formation of the New Testament, as well as the interpretation of Scripture. Their objective was to choose those written books which were truly inspired by the Holy Spirit and

Explain postmodernism using examples from film and television Essay Example For Students

Explain postmodernism using examples from film and television Essay The above mentioned borrowing from westerns is not the only one. The Matrix, as a good postmodern work, plays with conventions and motifs and, therefore, quotes all the time. The directors play with viewers, making them guess the original sources and those are numerous. From the Kafkaesque scene of Neos interrogation to the shooting scene that resembles of Arnold Schwarzenegger entering the police station in the first Terminator. From antagonists in a form of mysterious agents, resembling of a modern myth of Men In Black, to Neo playing Superman in the final scene. Or from the Alien-like scene of debugging Neo to the reversed version of the Snow White. Not to mention quoting Through the looking Glass and The Wizard of Oz. But probably the most important citations are those from the Bible. The anagram of the main characters name is One and he is often, though not directly, referred to as the Messiah. Other biblical images, as the one of Zion, continuously reappear throughout the film. And all of that is served in the sauce of mixed and blended conventions: of science fiction film, of action movie, even of romance and horror and all of that with ever-present touch of humor. The general concept of The Matrix of the virtual replacing the real enables one to treat the not-really-real reality presented in the film as text and, therefore, allows textualization of the whole story and of the characters lives to a degree not possible in any conventional setting. What we used to consider real is said to be nothing more than simulation. What we used to consider fantasy is now a frightening reality that of machines taking over the world. But the future people mostly live within the text, within the fantasy created by the machines within the matrix. Most of them are only readers, taking this simulated reality as is. But the initiates can shape it to their will, just as creative readers can reinterpret the text. The most vicious antagonists, sinister agents, are neither people not even real beings, but merely computer programs. The agents exist only within the text, yet they can harm, even kill. Here, a play with conventions is also a play on words: those agents look like government officials working for a secret bureau, but an agent is also a computer program that automatically performs complex tasks. Additionally, not only Neo, but many other names of characters have symbolic meaning as well. The man who wakes the human beings up from their seemingly endless sleep is Morpheus. The woman who completes the team of Neo and Morpheus is called Trinity. And, finally, the traitors name is Cypher, bearing a suspicious resemblance to Lucypher. Among the people who have seen The Matrix, there are those who may have liked its spectacular moments at first, but little by little grew disappointed with the film and, finally, started to disregard it, seeing it as nothing more but a series of kung-fu fights in science fiction setting. Many reviewers think that way. But people who like the film can watch it innumerous times, and every time they see it, they spot new elements and layers in this postmodern riddle. References Appignanesi, Richard. 1995. Postmodernism for Beginners. Cambridge: Icon. The Matrix . Dir. Andy Wachowski and Larry Wachowski. Warner Bros. 1999. Bibliography. Books: Barker, C (1999). Television, Globalisation and Cultural Identities. Open University Press, Buckingham, England.   Joyrich, L (1996). Reviewing reception: Television, Gender and Postmodern Culture. Indiana University Press.   Woods, T (1999). .uf396ce7f1fd36f1ef4a22bc84348388e , .uf396ce7f1fd36f1ef4a22bc84348388e .postImageUrl , .uf396ce7f1fd36f1ef4a22bc84348388e .centered-text-area { min-height: 80px; position: relative; } .uf396ce7f1fd36f1ef4a22bc84348388e , .uf396ce7f1fd36f1ef4a22bc84348388e:hover , .uf396ce7f1fd36f1ef4a22bc84348388e:visited , .uf396ce7f1fd36f1ef4a22bc84348388e:active { border:0!important; } .uf396ce7f1fd36f1ef4a22bc84348388e .clearfix:after { content: ""; display: table; clear: both; } .uf396ce7f1fd36f1ef4a22bc84348388e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf396ce7f1fd36f1ef4a22bc84348388e:active , .uf396ce7f1fd36f1ef4a22bc84348388e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf396ce7f1fd36f1ef4a22bc84348388e .centered-text-area { width: 100%; position: relative ; } .uf396ce7f1fd36f1ef4a22bc84348388e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf396ce7f1fd36f1ef4a22bc84348388e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf396ce7f1fd36f1ef4a22bc84348388e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf396ce7f1fd36f1ef4a22bc84348388e:hover .ctaButton { background-color: #34495E!important; } .uf396ce7f1fd36f1ef4a22bc84348388e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf396ce7f1fd36f1ef4a22bc84348388e .uf396ce7f1fd36f1ef4a22bc84348388e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf396ce7f1fd36f1ef4a22bc84348388e:after { content: ""; display: block; clear: both; } READ: Emotions and feelings in Star Wars EssayBeginning Postmodernism. Manchester University Press. England. Harris, M (1999). Theories of culture in Postmodern Times. SAGE Publications, England.   McRobbie, A (1994). Postmodernism and Popular Culture. Routledge:London.   Cahoone, L (1996). From Modernism to Postmodernism. Blackwell Publishers: London. Internet:   www. farmington. ac. uk   http://www. fuchsiashockz. co. uk/magazine/cyberpunk/Matrix%20-%20Postmodern%20Motifs%20and%20Ambience%20in%20Cyberpunk%20Films. shtml http://www. california. com/~rathbone/hicks. htm   http://www. aesthetics-online. org/ideas/leddy. html.

The Fall Of Germany In World War I Essays - France In World War I

The Fall of Germany in World War I None of the European power wanted World War I, but they feared Germany. Germany was newly unified, and was beating the European powers in population and Industry. France wanted to recover the Alsace-Lorraine. Britain was a country used to being on the ocean, so they felt threatened by Germany's colonial expansion and William II's insisting on a large navy. Russia and Austria feared pressure on their unstable empires. In 1887 William II refused to renew the Reinsurance treaty with Russia, but continued the Triple Alliance of Germany, Austria-Hungary, and Italy. In 1894 Russia made an alliance with France, and Great Britain settled it's differences with France in the Entente Cordiale in 1904 forming the Triple Entente. The assassination, with Serbian Knowledge, of the liberal Austrian archduke Francis Ferdinan in Sarajevo in June 1914 was the spark that set off the war. Germany assured Austria full support, which resulted in an Austrian ultimatum that Serbia could not accept. Austria declared war on Serbia. Russia mobilized to defend Serbia, then Germany declared war on Russia. Germany also declared war on France. Germany wanted a quick defeat of France. To avoid the French frontier, German forces moved through neutral Belgium thinking they would take Paris by surprise. The Germans encountered more resiezce than expected in Belgium, giving France time to prepare. [Caidin 207] This violation of international law destroyed all sympathy for the Central Powers. Although German forces nearly reached Paris, the British and French Miraculously turned back the Germans at the Battle of Marne. The two sides dug trenches for a war that would last four years. The Russians then attacked sending Germany into a two front war. The Germans defeated the Russians Many times on the east, but the Allies blockaded the Germans on the east by cutting off food and raw materials, The Germans became desperate to break the blockade, so they declared unrestricted submarine warfare. [Villiers 176] After several American ships were sunk, the United States entered the war in 1917. The Russians were in the middle of several revolutions so they were not a threat to Germans. In 1918 when the Germans did not have to worry about the east, they launched an all out offensive attack in the west, but the United Allies slowly turned the tide. Realizing the situation was hopeless the German High Command urged William to let a new civil government sue for peace. Woodrow Wilson, U.S. President from 1913 to 1921, insisted on dealing with citizens. William grudgingly appointed Prince Max of Baden as chancellor. Even Though Wilson was negotiating with the chancellor there were still many problems. Fighting continued, sailors mutinied, socialist staged strikes, workers and military formed Communist councils, and revolution broke out in Bavaria. [Grolier] Prince Max announced the abdication of William II and resigned. When Germany surrendered and changed its government, it expected a negotiated peace rather than the harsh terms of the Versailles treaty of 1919. The allies were determined to receive reparations for their losses and to see that Germany was never in a position to harm them again. Germany lost the Alsace-Lorraine to France and lost West Prussia to Poland. It also lost all its colonies and had to give up most of its coal, trains, and merchant ships, as well as its navy. Germany had to limit its army and submit to Allied occupation of Rhineland for 15 years. Worst of all, the Germans had to accept full responsibility for causing the war and, consequently pay its total cost. The Germans did not consider themselves anymore guilty than anyone else and could not possibly pay all of the costs demanded. The Versailles treaty seemed fair to the Allies point of view, but it did not ensure a lasting peace. By accepting the treaty the German Government gained a bad name among its people. [Encarta96] The war reparations put a enormous strain on a country already bankrupted by four years of war. In Weimar in 1919 a nationalist assembly, led by the Social democratic party, wrote a democratic constitution for the new German Reich. But the prospects of the Weimar Republic, as it was familiarly known, were dim. For most Germans the government was

Ethnic Conflict DBQ free essay sample

Over the course of the years world history has continued to change. New conflicts are constantly developing. In order to keep these conflicts under control special foundations and laws such as the United Nations and the Declaration of Human Rights have been founded. Despite the creation of the United Nations and the issuance of the Universal Declaration of Human Rights, conflict has continued in the post-World War II era. The attempts at keeping peace have and have not been effective since conflicts around the world keep reoccurring Although the severity of ethnic conflict has been improved by the making of the United Nations and Universal Declaration of Human Rights, it is still a major issue in some parts of the world. A major conflict arose in a central African country called Rwanda. In Rwanda there were two tribes called the Hutus and the Tutsis. The break out of the genocide was an effect of longstanding competition and rivalry between the Hutu people who had come to power during this rebellion and the Tutsi people who were being targeted in the genocide. We will write a custom essay sample on Ethnic Conflict DBQ or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Hutu people were not always in power in Rwanda (Doc. 7). During the time of Belgium colonial power in Rwanda the Tutsis took over the land and held control over the Hutus. Once the colonial power left Rwanda the Hutus took power. After the Hutus took power they showed no mercy on the Tutsi people. The genocide officially began when a plane was gunned down that contained the leader of the Rwandan government who was also a Hutu. The Hutus began slaughtering the Tutsi people including women and children. Tutsi women were being violently raped every minute of every hour of every day, every 60 seconds men women and children were being murdered (Doc. 8). This conflict came about because of a fight for power over. The genocide in Rwanda was not interrupted or stopped by those in the western power. Since Rwanda was not an ally to the West the genocide didn’t concern the western government officials as much as it would have if the genocide happened in places such as France, Britain, and the United States (Doc. 9). This conflict between the Hutu and the Tutsi people was a major event in the history of Rwanda. During the 1990’s another ethnic conflict emerged in the former Yugoslavia. In 1995 the Bosnian Serb forces attempted ethnic cleansing. Ethnic cleansing is the mass killing or genocide of a specific religion or ethnicity in a society. This attempt at ethnic cleansing is also known as the Bosnian Genocide. The Bosnian genocide took place in Srebrenica in 1995. During this genocide nearly 8,000 people were executed by the Bosnian Serbs on the United Nations safe area (Doc. 6) A majority of the men women and children who were targeted were of the Muslim faith. This genocide also caused the death of Bosnian Muslim civilians in and around Srebrenica. The Bosnian Serbs did disgusting things to the Muslim civilians. The civilians were raped, murdered, sexually assaulted, tortured, etc. The crimes were committed against innocent and defenseless people (Doc. 6). The main goal in committing these terrible acts of torture on the innocent people was to destroy the Bosnian Muslim population. This act of genocide occurred on the U. N. designated safe areas in Srebrenica. This genocide was a conflict of great important for the Bosnian Muslim society. At the time of the genocide the U. N. was looked at with disappointment. The events that took place in Srebrenica were supposed to be handled by the U. N. because it happened on their safe land. The U. N. forces did not defend their safe area therefore, they were being put under scrutiny for not sparing the lives of those people killed during the Bosnian genocide. The conflicts such as the Rwandan genocide and the Bosnian genocide were both major events in the world history. These two conflicts had similar circumstances that led to the events. The Rwandan genocide came about because of a fight for power between two different groups of people meanwhile the Bosnian genocide was caused by a specific group of people wanting to eliminate another group of people because of their religious beliefs. Though the reasons for the uprising of these events were different the concept of genocide remained the same. During both the Rwandan and Bosnian genocide many innocent people were killed due to their religion and ethnicity. In both events men, women, and children were raped, beaten, murdered, sexually assaulted, etc. These genocides are examples of serious ethnic conflicts. These conflicts are brutal and should not be taken so easily and in such a nonchalant matter. Despite the intensity of these events, neither of these genocides were interrupted or stopped. Perhaps these genocides were too violent and dangerous for anyone else to get involved in such as the United Nations, other allies, etc. The genocides remained unresolved In conclusion the creation of the United Nations and the issuance of the Universal Declaration of Human Rights did not have much of an effect on solving ethnic conflict. Ethnic conflicts are still very much a problem. Ethnic conflicts were common and occur in almost every country. Until a better solution for solving ethnic conflicts is found they will keep reoccurring.

The Effect of the Black Death on English Higher Education Essay Example

The Effect of the Black Death on English Higher Education Essay Example The Effect of the Black Death on English Higher Education Essay The Effect of the Black Death on English Higher Education Essay Essay Topic: The Black Cat The Effect of the Black Death on English Higher Education, an article written by William J. Courtenay, takes a look into the quantitative and qualitative effects the plague had on English higher education.Courtenay, a history professor at Wisconsin University, has written several books on education in the 14th century, and is also Associate Chairman of the Classics Department, giving him credibility on the subject.By using several primary sources, such as registers from several schools, including that of Oxford, and other newly available sources, he is able to delve into a subject that even two decades ago was still very gray.With these new sources, Courtenay attempts to change the previous assumption that the plague greatly affected English higher education, and that the mortality rate within the educational establishments equaled that of the general population. The two questions Courtenay attempts to answer, whether there was a qualitative and/or quantitative decline in English e ducation as a result of the Black Plague, are both, even to this day, up to speculation.Courtenay begins by stating that up until a few decades ago, there had not been enough information to make an argument based on much fact.Work done, such as that of Anna Campbell, was mainly based on the statements of contemporary scholars, that the Black Plague had a major effect not only on the population, but every other facet of life, including education.Courtenay argues that though the Black Death most certainly affected educational establishments, the death rate of scholars was most likely not that high.He defends his argument by making a case study of a particular focus group, the theology department at Oxford.Using the newly computerized The Biographical Register of the University of Oxford, as well as other sources, Courtenay finds that the number of professors and students did not necessarily decline after the plague.He gives many reasons for

MRKT Essay Example | Topics and Well Written Essays - 1250 words

MRKT - Essay Example The 4P’s are product, place, price and promotion. This marketing mix brings together the four elements to yield the desired results in the target market and has been used by companies over the years to overcome the physical barriers that hinder general adoption of a product. This strategy can be use to help my father manage his business in a better way. PRODUCT OR SERVICE The product or service should be in line with the requirements of the public and their prospective customers. It is important to note that with growing market and ever changing customer needs, companies must develop their products and services to stand out in the highly competitive market (Armstrong and Kotler 5). When developing products, it is imperative to consider various aspects including quality, packaging, customer service as well as consequent after sale services. Product differentiation plays an important role at this juncture as it enables products to be noticeable in the market (Armstrong and Kotle r 5). In addition to, product variation enables the company to satisfy the diverse needs of the customers. With regards to services, companies must ensure provision of top notch service that is unmatched in the specific industry to gain prominent in the market place. Companies are advised to review their products often so as to discard obsolete products. This process is referred to as product elimination which ensures maintenance of a fresh and new exciting product line that remains relevant in the market (Armstrong and Kotler 10). It is of great importance to consider other additional features concerning the product that may considerably affect the market (Armstrong and Kotler 3). Companies should choose names that are simple, eye catching and trendy. The name of the product go hand with the packaging and both play a key role in attracting customers. The other essential feature to take into account is the brand name which should be used to market the product or service. Lastly, com panies must establish the appropriate cost of products and find out whether it can adequately yield profits. My father should ensure that the shops and apartments have been designed in an attractive way so as to attract the customers. He should provide additional services such as security and proper hygiene so as to attract and retain customers. PRICE Pricing is a vital element of any marketing strategy. Marketing decisions should be based on a comprehensive research on pricing (Armstrong and Kotler 3). This research offers knowledge on competitors’ prices on similar products in the market and the prospective demand. It helps companies to fix suitable prices for the consumer which has improves overall effectiveness of the marketing strategy. There are several elements affecting the price of a product or service. These include the company’s market share, cost of raw materials, number of competitors in the market and their marketing strategy as well as the consumers†™ perception about the product or service. My father can charge low prices for the rental shops in order to attract customers for the first few months. There are different pricing methods that are employed by companies in the current times. The first is cost recovery pricing which is applied by marketers to ensure that they recover the cost of production (Armstrong and Kotler 15). On top of this, they add a reasonable profit margin to